Fat-Free Clothing

Over the past week or so, I’ve noticed a great deal of pearl-clutching and knickers getting all twisted over what Mike Jeffries, the CEO of Abercrombie & Fitch has said about his brand.

A&F CEO Mike Jeffries

A&F CEO Mike Jeffries

Here’s a sampling of his choady bon mots:

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he said.”

People on the Internets and on the tee vee are awfully hot about this and I’m not quite sure why. Yes, he’s a douchebag, that’s easy to see.

But the rest–meh. So? Who cares? So, he wants “hot” people to wear his clothing, and he offended chunky folks in the same statement.

Yeaaaah…I’m still on “So? Who cares?”

Look folks, there are plenty of other clothing options out there to choose from.

Tons.

I don’t see what the big deal is about wearing a brand that NO ONE over the age of 28 should wear. Seriously–if you’re still wearing A&F clothing over that age it proves you’re trying waaaaay too hard, paying waaaaay too much for poorly made rags and you’re clearly lacking in the imagination department.

Also, it’s his company, he can do with it what he wishes. If he wants to alienate a large (and steadily growing) segment of the population, then, that’s all on him. More power to him.

What’s really sad is that folks are offended by the words of businessman who appears to have the emotional intellect of a pre-moisty, pimply high schooler who probably drives a rape van, and who won’t answer the phone unless he’s wearing makeup.

Apparently, he apologized–sort of.

Aaand where am I again? Oh right, holding steady at “So? Who cares?”

Seriously, folks, y’all can find something better to be upset about. If you don’t, send me a message and I’ll give you some ideas.

NEXT!